22 July 2015

Dove #100colours Challenge - Festival

dove 100 colours challenge
The third instalment in my Dove #100colours challenge has a festival theme. If you missed the previous posts (catch up here!) the #100colours challenge is a campaign designed to help women embrace a brighter wardrobe. A recent poll commissioned by Dove revealed that two thirds of British women would choose a LBD for an event because of its reputation as a timeless classic. Body confidence is also cited as a key factor steering women away from wearing colourful clothes. I've teamed up with Dove to ditch the dark shades with a little help from their Invisible Dry Deodorant which is proven to leave no white marks on 100 colours!

Last week I hopped on the train to London to attend Lovebox festival with some fellow bloggers. I embraced the event in true festival spirit by dancing the afternoon away in a psychedelic print dress. I wouldn't usually have the confidence to wear such a statement piece but using Invisible Dry Deodorant has boosted my self-esteem and made me feel happier about swapping 'safe' shades for something bolder. The floor skimming, figure-hugging maxi didn't look out of place at Lovebox. The festival was awash with a rainbow of bright hues and the Bohemian theme added to the chilled out atmosphere. 

If you're feeling inspired by the Dove #100colours campaign and want to embrace some more colour into your wardrobe, why not start off with an accessory? Fashion stylist Alex Longmore who is collaborating with Dove recommends either investing in a bright scarf or handbag. "This is a great way to inject colour in your wardrobe, plus it's fun for summer and colour always get compliments. A little colour goes a long way so it will instantly brighten your outfit and you will feel the colourful benefits without a complete wardrobe overhaul."

Will you be swapping your LBD for a LCD?

Dove Invisible Dry Deodorant is available at Boots stores nationwide, priced at £3.50.

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